OUR STUDIO CULTURE AND DESIGN PROCESS

PRAX Studio is a small team of dedicated and experienced professionals that are committed to achieving excellence with every project. We aim to consistently exceed our clients’ expectations and to deliver outcomes that are thoughtful, creative, beautiful and sustainable.

We are not just another project consultant, we see ourselves as a key collaborator and partner on your journey. We are agile and able to respond quickly and adapt smoothly to changing project constraints and opportunities. Throughout every stage of our projects we are constantly looking for opportunities to add value and deliver more than you are expecting.

Our design processes are supported by a suite of industry-leading technical tools which we customise for each project. Excellent communication is fundamental to our work and we use these tools to communicate using a variety of media including rendered 3D visualisations for every project we undertake.

Design is an inherently non-linear process and at PRAX Studio, in close collaboration with our clients, we take a rational and analytical approach that seeks to tease out possibilities that may not initially be obvious.

This process begins with research to allow us to clearly understand our client's brief and their measures of success. We seek to fully understand the site, its opportunities and constraints, its cultural and social history, its physical attributes and its environmental context.

We then develop a series of responses through an iterative process of ideation, testing, analysis and review. We guide you through this journey and gather your feedback and at each step we refine our responses, change direction when necessary and eventually narrow down the number of alternatives to one that is preferred. We then enter the delivery phase of the process, polishing and refinement these ideas into implementation.